14 October


Walk through a 360-degree experience of the Scuderia Ferrari garage, loaded with inside information on Formula 1® and its most celebrated team
London – Using innovative 360-degree photography, Shell has created a unique and personalised tour around the Scuderia Ferrari garage.

For the first time ever fans can take a ‘money-can’t-buy’ journey throughout the team’s base of operations, exploring what happens behind the scenes from the paddock to the pit lane in working areas that are off limits to the public.
‘Scuderia Ferrari Uncovered’, developed by Shell as part of its Technical Partnership with Scuderia Ferrari, allows the user to navigate their own way through the garage, stopping at points to explore areas in more depth. Unique behind-the-scenes videos, information and data are then displayed, with direct input from the team and drivers, to provide a more immersive experience of the sport.

Breakaway sections allow fans to explore elements such as the aerodynamics of the car; background stories from the superstar drivers; the cockpit; the Shell Trackside Laboratory; the countdown before a race; and what goes in to the perfect blend of Shell V-Power race fuel and Shell Helix Ultra motor oil.

Eager users can even walk out onto the pit lane to see how the Scuderia Ferrari crew operates as they prepare for, and execute, a pit stop during a Formula 1 race, with step-by-step commentary of the process from previously unseen angles.
Fiona Low, Shell’s Global Head of Digital Communications, said: “Scuderia Ferrari Uncovered represents a bold new step for Shell in how we approach marketing and is an excellent proof point of our innovative Technical Partnership with Scuderia Ferrari. The Partnership is one of the most successful in motorsport history and is so much more than the traditional sponsorship, which is why we can create an asset like this. The partnership has lasted for over 60 years and launches such as Scuderia Ferrari Uncovered showcase our shared passion for innovation both on and off the track”.

“Whether you are a dedicated fan or just want a glimpse behind the scenes with one of the world’s greatest motorsport brands, Scuderia Ferrari Uncovered is a great way to gain access into this exclusive world.”
The Scuderia Ferrari Uncovered experience has been launched to coincide with the exciting announcement that Shell has become Innovation Partner of Scuderia Ferrari, as part of a new agreement that will see the pair work closer together than ever.
To access Scuderia Ferrari Uncovered, go to: www.shell.com/SFU.
posted at 16:21:00 on 10/14/15 by webmaster - Category: General