26 January

CERTINA and BMW Sauber F1 Team continue partnership

Hinwil, 26th January 2010 – The BMW Sauber F1 Team welcomes the extension of its partnership with CERTINA. The Swiss sports watch brand has been an Official Partner to the team since 2005 and will take the cooperation forward into the 2010 season. The CERTINA logo will occupy new space on the wing mirrors of both Formula One cars, as well as appearing on the helmets, overall cuffs and gloves of the two drivers Kamui Kobayashi (JP) and Pedro de la Rosa (ES). CERTINA will also supply team members with its precision sports watches.

Team Principal and owner Peter Sauber commented: “We are proud of the confidence CERTINA has placed in us. Together we can look back on a longstanding and successful cooperation, and we now look forward to its continuation. Precision in timekeeping and technical craftsmanship are fundamental to Formula One and our team, as they are to CERTINA. Our companies by nature share common values, which makes the partnership such a fertile one. With its new logo presence on the wing mirrors of our cars, CERTINA will enjoy considerably higher visibility.”

Adrian Bosshard, President of Certina, said: “CERTINA has for many decades been closely allied to sport and motor racing in particular. CERTINA stands for Swiss precision, innovation and dynamics, as does the BMW Sauber F1 Team and Formula One in general. The positive global response to our partnership is definitive affirmation that Formula One, as the king of motor sports, is the perfect platform for CERTINA’s brand philosophy.”

Reliability, precision and innovation have underpinned the company philosophy since its foundation by the Kurth brothers in 1888. In 1959 Certina developed the DS (Double Security) concept, an innovation which significantly enhanced water and shock resistance. Certina has traditionally been committed to motor sports and has backed numerous sporting greats such as Mike Doohan, Alex Criville, Petter Solberg, Sete Gibernau, Thomas Lüthi, Timo Glock, Robert Kubica, as well as Muhammad Ali, among many others. Certina has been an Official Partner of the BMW Sauber F1 Team since 2005. It is part of the Swatch Group, the world’s biggest watchmaker, and is the leading Swiss brand for sports watches in the CHF 300 to CHF 2,000 (EUR 200 to 1,400) price bracket. Watches by Certina are sold in more than 60 countries worldwide. Further information at www.certina.com.
posted at 17:56:16 on 01/26/10 by webmaster - Category: General