Brackley - 22/10/2014
The MERCEDES AMG PETRONAS Formula One Team is pleased to confirm the extension of its team partnership agreement with Starwood Preferred Guest, the award-winning loyalty programme from Starwood Hotels & Resorts Worldwide, Inc.
This unique partnership began in 2012 and the two-year extension will allow Starwood to continue to offer its Starwood Preferred Guest (SPG) members unique access to Formula One experiences with MERCEDES AMG PETRONAS in destinations around the world. The brand is also the preferred hotel partner for the team, who stay at its resorts in locations such as Barcelona, Monaco, Singapore, Brazil and Abu Dhabi.
The free-to-join SPG programme allows members to register for their chance to redeem their Starpoints for 'Access Like No Other' Experiences which offer unparalleled access to the MERCEDES AMG PETRONAS team. To date, these experiences have ranged from exclusive events with Lewis Hamilton and Nico Rosberg at Starwood Hotels over the race weekends, to simulator and behind-the-scenes experiences at the team's Operations Centre in Brackley, UK. Such experiences have proved highly popular, with a 250 percent growth in SPG members redeeming their points to participate since the launch of the partnership in 2012.
Head of Mercedes-Benz Motorsport, Toto Wolff, commented: "We are delighted to have extended our partnership with Starwood Preferred Guest for a further two years. Not only have our team enjoyed the benefits of staying in some wonderful Starwood properties as we follow the Formula One calendar around the globe but we can see the tangible benefits reflected in the excitement and enthusiasm of the SPG members who join us over the race weekends for their exclusive experiences. Knowing that our association with SPG has helped to drive the success of their membership programme is very satisfying and we look forward to more successful seasons together."
Mark Vondrasek, Senior Vice President, Distribution, Loyalty and Partnership Marketing for Starwood Hotels & Resorts Worldwide, Inc. said: "From one-of-a kind views of the pit lane to meeting the drivers in incredible destinations, the unique and exclusive experiences we have offered as a result of this partnership have helped drive SPG Members' excitement for the popular sport of Formula One. Our extended collaboration with the MERCEDES AMG PETRONAS Formula One Team enables us to continue creating memorable moments for our SPG guests, feeding their passion for this world-class sport."