Williams, the Formula One racing team and advanced engineering company, has launched a new web estate following a close collaboration with new technical partner Avanade.
Working in close collaboration with Avanade, a global business technology solutions, cloud and managed services provider, Williams has a new web estate at www.williamsf1.com. The new site is more dynamic, responsive and content-rich across all devices and comes ahead of the 2015 Formula One race season. The new web platform benefits the entire Williams Group, with new websites for Williams Martini Racing, Williams Advanced Engineering, Williams Conference Centre and Williams Heritage.
Avanade, who joined Williams as a technology partner over the winter, has played a key role in the creation of Williams’ website. Avanade dedicated a specialist team to assist Williams with initial planning and design, including guidance on user experience and the selection of a web platform and content management system. Using an agile approach, Avanade was then able to integrate, customise and launch the new Williams website rapidly using Sitecore on Azure. Going forward, Avanade will continue to help Williams build the in-house digital expertise to independently manage and develop the platform, including the addition of new features and customised content to further enhance the user experience. This will allow Williams to take full control of the website and its ongoing development. The relationship with Avanade has been crucial in allowing Williams to bring its digital content creation and management in house for the first time.
Commenting on the project, Claire Williams, Deputy Team Principal and Commercial Director of Williams, said: “At Williams we always aim to be at the forefront of cutting-edge technology and our digital presence should reflect that. It is important to the company and our partners to present the business in line with our brand ambitions. We are in partnership with a number of high profile premium brands and our brand image must reflect our own contemporary look and feel. Williams has changed a lot over the past 18 months and this is just the next phase of that progression.
“In a matter of weeks, Avanade has helped us to realise results by enhancing our digital capabilities internally and our engagement with fans externally. This is just the start of a number of exciting IT projects we are working on together with Avanade.”
Stella Goulet, Avanade Chief Marketing Officer, said “We are delighted to help the Williams team improve the online experience for their customers and fans. This is the first step on our digital transformation journey with Williams and we look forward to helping them improve performance both on and off the track in many other ways.”